The budget for your website

The question most frequently asked by business owners is: "How much will my website cost?" Unfortunately, there is no ready answer to this question.

We can, however, give you useful tips on how to approach budgeting for your company's website.

First, you will need to determine what your goals are for the site and what features you need: virtual shopping cart, searchable catalog, mobile version, ability to subscribe to a newsletter, videos, etc.

Find a Web Developer

Once you have defined your needs, you can begin to compare the cost estimates presented by web developers.

However, beware of developers who offer you a prize without taking the time to understand your business or have listed the features that fit your goals.

A continuous investment, not an expense

Many entrepreneurs still see their website as a one-time expense and a sunk cost. They are wrong to think so.

Websites are a marketing tool for most businesses and should be viewed as an investment to generate revenue and drive growth.

Do not forget to update your site

You need to invest frequently in updating your website to reflect the evolution of your business, products, and services.

Another key factor in setting your budget online is assessing the role that the Internet can play in growing your business.

If online marketing and your website are critical to your growth, you should consider investing more in your online presence.

Analyze the activities of your competitors

A relaxed way to do this is to do a Google search on your competitors. Review their website, social media pages, and online ads. If you find that they are investing in online media, it's a good sign that you should do the same.

At BDC, we work with many companies to help them develop their online marketing strategy and create their website.

Usual price range for BDC customers

For most of our clients, website design usually costs $ 10,000 to $ 30,000 for initial development, but we have already seen exceptional cases where the costs were between $ 60,000 and $ 60,000. $ 100,000.

As mentioned, there are also ongoing maintenance costs, such as content updates, which vary from company to company and for which average figures cannot be provided.

For standard costs, such as hosting your website, the usual price range is between $ 20 and $ 60 per month, depending on your site traffic and other variables.

How to take full advantage of your investment

Our team of cyber marketing experts can work with you to develop your online marketing plan, help you find the right web developer, and make the most of your investment in your website.

There are also many free or inexpensive website creation tools that we recommend to businesses that are taking their first steps in this area. We invite you to read our article comparing these different tools.