A small anthology of false good ideas, revolutionary concepts of SEO, secret techniques or so tactics so stale that they do not report anything anymore... here is a preview of what not to do to improve its places in the search engine.
- Buy 2000 backlinks for only 29.99 euros in major directories and search engines. And yes, everyone knows that there are 2000 major engines in the world. The first is Google, the second Bing / Yahoo and the third is uh ...
- Make automatic exchange of links. A technique of the last century that is not used naturally like most techniques or the word "automatic" is related elsewhere.
- Submit your website to the "New Site" forms for search tools. It's not good for nothing.
- Make false positive reviews in user reviews sites. It's noticeable, and it's illegal.
- Rename all images in his product catalog. There are many other things to do before doing micro-optimization ...
- Regularly change the title of articles published to a position on several keywords for the same article — no comment.
- To be first, just buy Google Adwords. It's good for the traffic, and it also affects the SERPs. And it's good for Google's wallet.
- Buy only a position tracking service. To better measure that we do nothing?
- Write in white on a white background. Variation: outside the screen / fill the footer of barely readable text... And why not show different content to search engines?
- Spinner and publish. The writing assistance tools will never be as good as the work of humans. Producing text porridge that is not cool for the web and it's not great for users who might fall over.
- Click on its results in the engine results. The more you click, the better you are. Beware of personalized search results that affect the profile of a single user, and that refers to false links between clicks and positions.
- Refine his meta keywords. Websites having time fill their meta keyword by respect of the standards. But not for SEO. Moreover, this tag has no value for more than ten years. At the limit, we can put keywords that are not intended to deceive the most naive competitors.
- Post on his blog at least every 2.5 days. Polluting the web with poor quality content has never been a good tactic. If, on the extra hand, you are able to produce quality text at this frequency and keep it in time, do not hesitate.
- Buy a lot of domain names with keywords in it. Dashes of the style vente-en-ligne-de-briquets-de-haute-savoie.com separate the words. The contents? A copy-pasted on all sites of course. Too bad, it does not fit on business cards
- SEO is out of date Variation: SEO is dead / SMO is the new niche / The latest Google updates have made SEO inefficient. After a year of an SEO service that does not work, if we sell SMO to our customers not to lose face in front of our inability to generate results.
- The ideal density is 18.5%: I recommend 33 repetitions of your keyword. Myths have a hard life.
- Our agency is having a special partnership with the Google engineer we assure you a good investment in the top 3. My name is Pinocchio.
- Have a sitemap.xml or a canonical rel. Or whatever ... In SEO, there is not a key factor that makes all the difference; it is the accumulation of many optimizations coupled with quality content and beautiful links real and sincere that allows a good investment and longevity in the best positions.
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